Principles of Marketing Engineering and Analytics

Main
Business & Economics - Sales & Marketing
Principles of Marketing Engineering and...

Principles of Marketing Engineering and Analytics

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

0 / 0

Насколько вам понравилась эта книга?

Какого качества скаченный файл?

Скачайте книгу, чтобы оценить ее качество

Какого качества скаченные файлы?

Категории:

Business & Economics - Sales & Marketing

Год:

2017

Издание:

3

Издательство:

DecisionPro, Inc

Язык:

english

Страницы:

305

ISBN 10:

0985764821

ISBN 13:

9780985764821

Серия:

3rd Edition

Файл:

PDF, 7.17 MB

IPFS:

,

english, 2017

Читать Онлайн

Скачать (pdf, 7.17 MB)

Выполняется конвертация в

Конвертация в не удалась

Вас может заинтересовать

Business Analytics: Data Analysis & Decision Making, Sixth Edition S. Christian Albright and Wayne L. Winston — Business Analytics_ Data Analysis & Decision Making

LazyProgrammer — SQL for Marketers: Dominate data analytics, data science, and big data

David Bejou, Timothy L. Keningham, Lerzan Aksoy — Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Jacobs, Dave — Marketing Analytics: Optimize Your Business with Data Science in R, Python, and SQL

Kevin Lane Keller & Ann Lewnes — 10 Principles of Modern Marketing

Jeffrey Whitten, Lonnie Bentley — Systems Analysis and Design Methods 7th Ed.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein — Marketing Metrics: 50+ Metrics Every Executive Should Master

Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J — Marketing metrics: the manager's guide to measuring marketing performance

Naresh K. Malhotra — Marketing Research

Thomas Nagle, John Hogan, Joseph Zale — The Strategy and Tactics of Pricing

Naresh K. Malhotra, David F. Birks — Marketing Research: An Applied Approach, 3rd Edition

Mounir Kehal, Shahira El Alfy — Data Analytics in Marketing, Entrepreneurship, and Innovation

Andrew D. Banasiewicz — Marketing Database Analytics: Transforming Data for Competitive Advantage

Andrew Smith — Consumer Behaviour and Analytics

Gert H. N. Laursen — Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

Robert Phillips — Pricing and Revenue Optimization

Paul W. Farris, Rajkumar Venkatesan, and Ronald T. Wilcox — Marketing Analytics: Essential Tools for Data-Driven Decisions

Bryan K Orme — Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

Carvalho de Mesquita, José Marcos, Kostelijk, Erik — Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour using SPSS

Emmett Cox — Retail Analytics: The Secret Weapon (Wiley and SAS Business Series)

McDonald, Malcolm; Dunbar, Ian — Market Segmentation: How to Do It and How to Profit from It

Omer Artun, Dominique Levin — Predictive Marketing

Jim Sterne — Artificial Intelligence for Marketing: Practical Applications

Anne Lise Kjaer (auth.) — The Trend Management Toolkit: A Practical Guide to the Future

Robert W. Palmatier; Shrihari Sridhar — Marketing Strategy: Based on First Principles and Data Analytics

Andrew Smith — Consumer Behaviour and Analytics

Joseph F. Hair; Dana E. Harrison; Haya Ajjan — Essentials of Marketing Analytics, First Edition

Matzler, Kurt; Mooradian, Todd A.; Ring, Lawrence J. — Strategic marketing

Daniel Nunan, David F. Burks, Naresh K. Malhotra — Marketing Research

Wayne L. Winston, S. Christian Albright — Practical Management Science

Thomas H. Davenport, Jeanne G. Harris — Competing on Analytics: The New Science of Winning

Edward F. (Francis) McQuarrie — The Market Research Toolbox: A Concise Guide for Beginners

Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler — Principles of Marketing (Australian 7th Edition 2017)

Ryan Sleeper — Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master

C. Keith Harrison; Scott Bukstein — Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency

John Jantsch — The Referral Engine

Natalie Mizik, Dominique M. Hanssens, Editors — Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Robert Kozielski — Mastering Market Analytics: Business Metrics - Practice and Application

Ivana Taylor, Bill Jelen — Excel for Marketing Managers

Thomas J. Quirk, Eric Rhiney — Excel 2019 For Marketing Statistics: A Guide To Solving Practical Problems

Henner Gimpel, Jan Krämer, Dirk Neumann, Stefan Seifert, Anke Weidlich, Jella Pfeiffer, Timm Teubner, Daniel J. Veit, (eds.) — Market Engineering: Insights from Two Decades of Research on Markets and Information

Scot R Wheeler — Architecting Experience: A Marketing Science and Digital Analytics Handbook

Ключевые слова

Связанные Подборки