Personal Branding For Dummies, 2nd Edition

Contents at a Glance
Introduction ................................................................ 1
Part I: Why Is Personal Branding Important?................. 5
Chapter 1: Showing the World Who You Are .................................................................7
Chapter 2: Appreciating the Power of Branding..........................................................25
Chapter 3: Case Studies in Personal Branding Success..............................................39
Part II: Knowing Your Brand ...................................... 53
Chapter 4: Defining Who You Are..................................................................................55
Chapter 5: Spotting Your Target Audience ..................................................................87
Chapter 6: Knowing Your Niche — and Your Competitors......................................101
Chapter 7: Crafting Your Personal Brand Profile.......................................................113
Chapter 8: Writing Your Story......................................................................................125
Part III: Communicating Your Brand with the World .....139
Chapter 9: Branding Your Traditional Communication Tools.................................141
Chapter 10: Communicating Your Brand Online .......................................................161
Chapter 11: Planning Your Personal Brand Communications .................................195
Part IV: Controlling Your Brand Ecosystem ................ 211
Chapter 12: Fashioning Your Image to Match Your Personal Brand ......................213
Chapter 13: Your Visual Identity: Making Your Mark on
Your Brand Environment ...........................................................................................233
Chapter 14: Focusing on Special Populations ............................................................251
Chapter 15: Building and Nurturing Your Network...................................................271
Chapter 16: Personal Branding in the